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How to Write a Killer College Essay

The college essay is by far one of the best tools available within the application process to allow your student to significantly stand out from the competition. The reason why this is the case is because what admissions officers are looking for in the es... Read >

How to Avoid Scholarship Scams

For many students whose families are living on a tight budget, availing of scholarships is the only choice they have to be able to afford college education. In fact, scholarships have become somewhat of a necessity today given the steady rise of college c... Read >

How to Maximize College Campus Visits

This week were going to be talking an important aspect of the college admissions process which begins when families decide to make the trip to a college’s campus. One of the biggest hardships experienced by freshman college students is learning to cope wi... Read >

How Educational 529 Investment Plans Work

This week we’re going to be talking about an important area of college financial planning that for many parents is often very confusing: that is, 529 plans. For many of the parents we work with who have students in their sophomore, junior or senior year i... Read >

What is EFC and How to Minimize It

After receiving hundreds of phone calls and emails at our office regarding this topic this week were going to cover one of the most important and confusing aspects of the college financial aid process. That is, Expected Family Contribution or EFC. Before ... Read >

Private vs. Public High School & College Admissions Success

This week I’m going to answer a popular question among parents concerning whether from a college admissions perspective if it’s better for a student to attend a public or private high school and how this decision factors into the admissions equation. Afte... Read >

Seven Steps on How to Get your Student into an Ivy League College

There are really only two ways to get your child into an Ivy League School: connections or a strategy. I’m going to write assuming that as the parent you aren’t Ivy League alum, but you want to support your child and help them create the best future for t... Read >

Seven Ways Parents Prevent their Students from Getting Free Money for College

It’s not your fault if you’re doing any of the things that I’m about to mention. Most parents make at least two of the mistakes I will mention. And there are ways to correct the mistakes you may have made because free money or college is given out every... Read >

Seven Ways to Make the Most Money in Financial Aid

Getting the most money in financial aid for college is strategic and there are several different ways that you can get your student’s education paid for without you having to use up all your life savings, borrowing a lot of money, having them spend hours ... Read >

Why Private Scholarship Account for Only 5% of What Is Available

A few days ago, the parent of a local high school student asked me at one of my workshops if her student was on the right track applying to scholarships. She explained that her daughter devotes 10 to 15 hours per week identifying the most lucrative schola... Read >